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It is not necessary to include the words "This is an advertisement" for law firm newsletters sent to present clients, former clients, and persons who request that a copy of the newsletter be sent to them.
With respect to newsletters emailed as attachments, where the words "This is an advertisement" are required, it is sufficient if those words are included in the subject line of the email message and at the end of the email message. It is not necessary to also include those words in the attached newsletter.
This page was last modified on Tuesday, April 3, 2012